Lead With A Story:
storytelling workshop
on 18 March in Zurich

Learn how to craft and tell stories that showcase success overcoming challenges in business and life
Become a better storyteller in 6 hours. Captivating. Compelling. Inspiring. Powerful! Enroll to learn and practice the art of personal storytelling. For business and life.

Who is this workshop for?
YOU! Specifically if at least one of the following groups describes you well:
  • Business leaders
    who want to confidently express their passion and vision and lead by example
  • Domain experts
    who hope to excite with their insights and know-how and are willing to invest in the soft skills needed for career advancement
  • Individuals
    who want to gain confidence in public speaking and presenting and share their experiences with the world
  • Organisations
    who need to influence others in spreading their message and aspire to building inclusive collaborative cultures
What will you take-away from this 6h investment?
Come away with a powerful story, drawn from your own experience and written during the workshop.
  • Pro tips and best practices to improve performance
    • How to effectively portray your achievements in business and life.
    • How to strategically spotlight “failures” to demonstrate your leadership.
    • How to use a story to differentiate and build personal (brand) awareness.
  • Use cases and stories of proven success
    • Leadership stories for creating empathy and understanding
    • Examples how to use a story to differentiate and build personal (brand) awareness
    • Simple templates to quickly turn a theme or idea into purposeful stories
  • Bonus content includes
    • Certificate of Achievement for Leadership Storytelling.
    • Slide decks and bibliography of story sources.
    • Video telling your new story on stage
  • Real stage experience
    • For a memorable finale, you’ll get to present your story, mic in hand, on stage to fellow workshop participants as a dress rehearsal for an upcoming open-mic StorySlam.
    How cool is that?
  • CHF 149

    Workshop fee inclusive all materials and video
  • 6 hours

    To improve and practice your story skills
  • 12 people max

    First come basis - Registration closes March 14
  • Unlimited

    Opportunity to grow and stretch beyond your dreams
Meet the hosts
Joel Blom and Maria Barikhina, professional storytellers and the organizers of Zurich Storyteller shows, are excited to bring you this 6 hour workshop in applying the art of storytelling. Discover and practice telling good stories to demonstrate your leadership at work, at the pub or in any situation where you want to make an impact and shine.

You can find Maria and Joel performing StorySLAMs on stage every last Thursday of the month at Zurich Storytellers events.

Joel Blom
From 2004-2010, Joel designed and evolved a strategic story that persuaded the toughest audience in the free world, institutional Swiss investors, to buy-in to his employer’s IPO. The market valued the startup’s story that day at CHF 60m. The company and its charismatic CEO have never looked back.

Joel can’t promise your next story will make you a millionaire. But he does promise to reveal the secrets of what makes a story land, stick and make listeners care.
Maria Barikhina
A professional marketer with 10 years of experience, Maria is passionate about storytelling, branding and writing. Maria's professional purpose is to help people get inspired by the brands she works with. She helped multiple companies in Switzerland and abroad scale and target new markets by telling compelling stories.

Maria is a believer that every person is doing marketing every day by telling their stories. Learning to love your own story and tell it right is the skill that will help you establish better connections and be recognised.

Lead With A Story Programme
March 18, 1pm - 6:30pm
13:00 - 15:00
13:00 - 15:00
  • Theory, structure, tools and templates.
  • Guest testimonials and best practices.
  • Finding your story - sources and inspiration.
  • Defining the 5 key elements.
15:00 - 15:30
15:00 - 15:30
PAUSE drinks and snacks
15:30 - 17:00
15:30 - 17:00

  • Framing your story’s purpose.
  • Structuring the story’s narrative arc.
  • Outline, iterate and a final draft.
  • Stage presence tips for telling your story.
17:00 - 17:30
17:00 - 17:30
BREAK drinks and snacks
17:30 - 18:30
17:30 - 18:30

  • Draw names from the story-sorting hat
  • Participants’ 5-min StorySLAM on stage
  • Award best StorySlam
18:30 - 19:00
18:30 - 19:00
Wrap up and goodbyes
Reserve your spot
To guarantee your seat, fill out the form and complete the payment*.
Reservations will be confirmed upon receipt of payment to Joel Blom
TWINT: +41 79 703 80 03
IBAN: CH040020620635383140A
Deadline 14 March 2023

*If you are not 100% satisfied, we will refund your fee.
Our Location

Our events are held at L200, Langstrasse 200, 8005 Zurich

L200 is our new storytelling event’s main stage. This cool space in the colorful heart of Zurich is run by the non-profit L200 Association, with 100% voluntary work. More than 200 local people and organizations are L200 members using the space for workshops, social events, pop-up shops, exhibitions, courses, film screenings, concerts, promotions, studio, live streaming and more.

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