PROCESS - NOT PERFECTION
Storytelling workshop on Thu. 25 July in Zurich.
From concept to script to shining on stage - a practical guide how to tell a story.
Mine your memories. Connect the dots. Get inspired. Magnify emotions. Share bravely. Shape the debate. Hold your space.
Enroll to gain insights and practice telling personal stories.
Who is this workshop for?
YOU! if you identify with one of the following cohorts:
  • Explorers
    Who want to mine past discoveries for gold and continue seeking new ways of sharing them
  • Influencers
    Who want to amplify their impact, grow followers and move people into action
  • Dreamers
    Who desire to storify aspirations and crazy ideas to be heard and appreciated
  • Builders
    Who need to clarify their message to gain traction for their vision and future success
  • CHF 149

    Workshop fee inclusive drinks, snacks, materials and video
  • 3 hours

    1/3 insight + 2/3 practice storytelling with local pros and peers
  • 8 people max

    To ensure time for personal coaching and story development
  • Unlimited

    Opportunity to upskill and stretch your comfort zone
What previous participants say about the workshop
I loved that we had to get up on stage
There was a good balance between theoretical input and immediate application of said inputs. Also I appreciated the guest speaker from Google. The group size was ideal and I loved that we had to get up on stage in the end to get the full experience.
Supportive environment
#Supportive & friendly environment; #Combination of theory & practice; # It’s easy to speak up in an environment where we can trust the people around.
Detailed coaching
I liked the detailed coaching on how to improve the story.
What will your 3-hour investment deliver?
Self-confidence telling a personal story anywhere anytime. Because you’ll know how to conceptualize, build and tell the right story for your unique purpose.
  • 20% Insight 80% Practice
    • Learn how to mine your experiences and memories for story ideas
    • Practical step-by-step process creating, reviewing and iterating
    • Interactive feedback rounds evolving rough drafts into stage-readiness
  • Hacks and Hands-on Practice
    • Best practice suggestions from The Moth “How to Tell A Story” bestseller
    • Group exercises using curated first-liner prompts and intros
    • Critiquing story examples from YT videos and podcasts
  • Bonus content includes
    • Slides from the workshop and bibliography of storycrafting sources
    • One-to-one personal coaching by Maria and Joel
    • Video recording telling your new story on stage
  • Live stage experience
    • For a memorable dénouement, present your newly minted 5-min story, mic in hand, camera rolling, on stage to fellow workshop participants as a dress rehearsal for an upcoming StorySlam. How cool is that?
PROCESS - NOT PERFECTION
Workshop Programme
25 July 2024, 6pm - 9pm
18:00 - 19:00
18:00 - 19:00
Part 1 - 20% INSIGHT
  • Foundations of storytelling
  • A process for story design
  • Mining memories for silver and gold
19:00 - 20:00
19:00 - 20:00
Part 2 - 80% PRACTICE
  • First build - drafts with peer participant reviews
  • 1:1 coaching with Maria and Joel
  • Final drafts - practice round with fellow participants
20:00 - 20:10
20:00 - 20:10
Short drink break
20:10 - 21:00
20:10 - 21:00
Part 3 - STORYSLAM SHOW

  • Draw names from the story-sorting hat
  • Deliver 5-min StorySLAM on stage
  • Celebrate! our accomplishments
21:00
21:00
Wrap up and goodbyes
Meet the hosts
Joel Blom and Maria Barikhina, professional storytellers and the organizers of Zurich Storyteller shows, are excited to bring you this 3 hour workshop in applying the art of storytelling. Discover and practice telling good stories to demonstrate your leadership at work, at the pub or in any situation where you want to make an impact and shine.

You can find Maria and Joel performing StorySLAMs on stage every last Thursday of the month at Zurich Storytellers events.

Joel Blom
From 2004-2010, Joel designed and evolved a strategic story that persuaded the toughest audience in the free world, institutional Swiss investors, to buy-in to his employer’s IPO. The market valued the startup’s story that day at CHF 60m. The company and its charismatic CEO have never looked back.

Joel can’t promise your next story will make you a millionaire. But he does promise to reveal the secrets of what makes a story land, stick and make listeners care.
Maria Barikhina
A professional marketer with 10 years of experience, Maria is passionate about storytelling, branding and writing. Maria's professional purpose is to help people get inspired by the brands she works with. She helped multiple companies in Switzerland and abroad scale and target new markets by telling compelling stories.

Maria is a believer that every person is doing marketing every day by telling their stories. Learning to love your own story and tell it right is the skill that will help you establish better connections and be recognised.


Reserve your spot
To guarantee your seat, fill out the form and complete the payment*.
Reservations will be confirmed upon receipt of payment to Joel Blom
TWINT: +41 79 703 80 03
IBAN: CH040020620635383140A
Deadline: Monday 22 July 2024

*If you are not 100% satisfied, we will refund your fee.
Our Location

Our events are held at L200, Langstrasse 200, 8005 Zurich


L200 is our new storytelling event’s main stage. This cool space in the colorful heart of Zurich is run by the non-profit L200 Association, with 100% voluntary work. More than 200 local people and organizations are L200 members using the space for workshops, social events, pop-up shops, exhibitions, courses, film screenings, concerts, promotions, studio, live streaming and more.

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